The Vision: Ride Farther
Guido Cappellotto founds in Laorca, Lecco, a “Fabbrica Italiana di Raggi per cicli e motocicli” (Italian Factory of Spokes for cycles and motorcycles) . From his first office window he can admire the snow-covered mountains in a distance; deciding, thus, to name the firm Alpina. It is the beginning of an adventure that will last for almost a century.
Alpina moves to Arcore in 1935, following an extraordinary course of events. In the same area, the great motorcycle and cycling companies of the twentieth century are growing as well: Moto Guzzi from Mandello del Lario, Gilera from Arcore and Bianchi from Milan are among Alpina's first customers.
The aliens are here. Japanese motorcycles dominate the European market, and the Italian motorcycle industry is in trouble. Alpina runs for cover by focusing on its other big sector: the bicycle. A strategy – juggling the bicycle and the motorcycle field– that Alpina will adopt also in the years to come.
These are the years of oil crises and Sundays on a bike. Indeed, this time is marked by the boom of bicycles and low-powered motorcycles, and Italy becomes the undisputed home of the two-wheel industry. Benelli, Piaggio, Malaguti, Malanca and Atala are just some of Alpina’s great partners in the course of this decade.
As the US Mountain Bike becomes in vogue and lands on the European market – celebrating a new growth in the bicycle sector – the world of motorcycles is monopolized by supersport models, strictly equipped with cast wheels. Alpina, which by now has moved to its current site in Lomagna, is losing ground in the motorcycle market.
Alpina must drastically change its strategy to adapt to a market that is evolving ever more rapidly. From standardized to mass production, the company repositions itself at the top of the range. Quality and customer care become the new key words, and our main customers are now located beyond the Alps, in the European market.
Alpina invents the first tubeless spoked wheel for motorcycles. It is the dawn of a brand-new product, as well as the beginning of a long series of successes on the Supermoto racing fields, where the Alpina brand becomes a synonym for exclusivity and performance.
Alpina celebrates its 90 years with the same spirit that characterized its foundation years – there are still many roads to travel and borders to explore!
Italian roots and an international spirit
Two souls inhabit the same company: the deeply rooted bond with its land and traditions, and the impetus to move toward a global and international context.
We create together
We believe that designing and developing products is based on the teamwork with our customers, through technical workshops and a constructive exchange of ideas.
We adopt a creative and tailor-made approach to meet the needs of our customers.
We believe that customer satisfaction is the result of a material and an immaterial component: our products, and our service – invisible, but no less important.
The heart of Alpina – the result of almost a century of experience in this field.
This is where the two souls of the company truly merge: innovation and tradition; automation and craftsmanship. Indeed, producing spokes and nipples, is not about making simple mass-produced, standardized parts. It means, instead, giving something life, which requires creativity and experience, beyond the common paradigms of efficiency and precision of production processes.
The accuracy and precision of our quality inspections are among our indisputable strengths, assured by state-of-the-art machinery and technology and by a trained and highly specialized staff.
The assembly of our wheels.
Building a spoked wheel may appear as a simple operation. In fact, it requires an extremely complex process – a sacred practice if you will, with its delicate liturgies –strictly crafted by hand, as tradition dictates.
Most of our machinery is designed and manufactured in-house, to ensure that the quality of our products is in line with our customers’ high standards.
We carefully select the materials we use for our products, favoring local suppliers and subjecting each raw material to rigorous validation processes.
Our greatest strength. Our everyday mission requires unique people who combine craftsmanship and creativity with rigor and precision.
An inestimable capital
Our strength relies also on the experience of the people who work with us. For one hundred years, exceptional people have inspired the company, passing on their skills to the younger generations.
Affiancare i giovani al nostro senior staff è parte di un processo che assicura che le conoscenze e le competenze vengano tramandate di generazione in generazione.
All members of our staff undergo continuous training throughout their career in Alpina, to further specialize and increase their skills.
Safety and security
Compliance with safety regulations is a priority for us. The accident frequency and severity indicators – well below the national average – provide the evidence of our commitment.
Investing in people is part of our set of values, and a turnover ratio of less than 1% indicates the unquestionable sign of this policy.